The Unlikely Pairing of Canelo and DAZN

I felt like doing some boxing writing, although most of this will soon be found on FightPost, my more scrappier work as it were, can be found here. I say scrappier… I really mean something that I’m not 100% confident in putting out there which seems to be a regular thing on this blog. I guess it’s been so long since I wrote this regularly that I’m not sure how to publish on a daily basis.

The boxing piece which we are reading, is something that has interested me for a few weeks since Saul ‘Canelo’ Alvarez’s mandatory defence against Avni Yildirm was announced. The bout which will take place in Miami with a crowd and streamed on DAZN worldwide, is not meant to give us an adrenaline rush, nor is it in any way considered a hard test for Canelo. The part that I find exciting, is Canelo fighting on DAZN full stop.

It is rare to see a pound-for-pound number one fighter in the world not on PPV in the current age. Any other large scale event you might expect it, no? Pacquiao-McGregor, Mayweather-Logan Paul, Tyson-Jones, each one completely different to Canelo’s case but they all have one thing in common – money. So is it not surprising that Canelo chooses to fight on a subscription service platform, one that he just left?

Clearly, the well publicised problems between Alvarez and former promoter Oscar De La Hoya had nothing to do with DAZN. Canelo should’ve been a free agent for a long time in my eyes, he just generates too much attention and revenue. If you have followed boxing since at least DAZN’s inception then you will have learned that the company behind them has “deep pockets”. They were able to afford some of boxing’s biggest stars straight off the bat, it took time, but in just a few years they achieved a significant world-class roster.

We are still awaiting on an official announcement on Canelo-Saunders, but it looks likely that the Mexican will fight on DAZN twice in the coming months. This is well worth the £1.99 a month I’m paying in the UK. I compare that to my BT Sport subscription (which was reduced in Lockdown 1) and I get Jamel Herring vs Carl Frampton for £21.99 a month. Which, for the record is a terrific fight. Double that aforementioned amount when you take into account BT Sport showed no live boxing this month. This isn’t a bash at BT Sport, nor is it a DAZN fanboy post, I’m just stating the facts. I’d bring Sky into it, but I stopped paying for that service ages ago. Being a boxing fan, especially in a pandemic is tough. I guess that’s why it’s much to my amazement that Canelo will fight on DAZN next.

It seems like such an unlikely pairing, yet has proven to work time and again for the world’s best fighter. Are subscription based services the future of not just movies and music, but sport as well? Being a millennial, I’m all for it. If we’ve learned anything over the past few days, it’s that we don’t have to abide by the rules that baby boomers have laid out. I’m unsure as to whether Canelo is doing it for the fans or if DAZN are just able to offer him the best deal possible. When you consider the £1.99 a month price point in the UK, it shouldn’t be possible, should it?

Yet somehow as previously mentioned, it works. After fully expecting the Mexican star to go back to PPV, I can honestly say I’m a little excited to see Canelo-Yildirim on my screen for two quid.

Published by Chandler Waller

24-year-old boxing writer and blogger. Putting my thoughts out there daily. Check out fight post.co.uk for my interviews.

2 thoughts on “The Unlikely Pairing of Canelo and DAZN

  1. PPV is a dying model, especially at the price point also there’s so many illegal streams that only a few actually buy it, it’s like when people stopped buying CD/DVDs and stole music/movies through torrents and dark website, companies like Spotify, soundcloud/Netflix sprang up and provided similar service for free/very cheap and slowly built it from there, the future of sports is subscription/streaming, it is inevitable, what’s going on now is just futile resistance from PBC and sky etc it will become obsolete like video cassettes eventually

    Liked by 1 person

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